Once you have your video file, upload it to your video hosting platform and copy the video file’s URL-you’ll need it for the HTML video tag’s src attribute. Your video file should be under 1MB, so you might need to play around with video length and resolution to get the size right. You will have to balance quality with file size, though. If you’re going through the effort to embed a video directly into an email, instead of just directing traffic to it, it should be content you’re proud of. Make sure that it’s a quality, engaging video that’s relevant to the email. Your first step is to create or choose your video file. So you’ve thought about all the limitations of embedding a video in email, and you’ve decided to go for it. See more pros and cons of video in email before you make the decision to either embed a real video to your email or fake it.Ī ‘faux video’ is a GIF that looks like an embedded video, but actually just links to the video on your site. Or create a faux video using an animated GIF or animated CSS that looks like it’s playing when subscribers hover over the thumbnail image. Try using a static thumbnail of the video with a play button over it. Because of these restrictions we recommend using alternative methods to simulate a video in your email. Limited email client support and video file constraints are just some of the complications of video in email. But, you can also work with third party video-in-email companies to host and embed a video if you want to track video engagement. This may cause issues if you’re looking to track video views. You have to host the video yourself and then link directly to the video file. YouTube or another video hosting platform will not work. You also need to keep in mind where you’re hosting the video. Keep your subscribers engaged by keeping your file sizes low. Larger file sizes take longer to load and require more from your subscribers’ data plans. File size and where it’s hosted are major factors that’ll determine if the video will even play within your emails.įor your video in email, we recommend no more than a 1MB file size due to extended load times hindering your subscriber’s experience. Video file size and hostingĪnother thing to consider is the video itself. ![]() The best support for video in email is on Apple Mail, and Thunderbird. Here’s what email client support currently looks like:Īs you can see, that’s a lot of places where video is not supported. Unfortunately, support for embedded video is limited. Here’s what to weigh before you use video in your emails. And make sure your audience can even play your video in their emails. Make sure you have good video content that addresses a need your subscribers have. Other tests showed a significantly smaller increase over the non-video email.ĭon’t just add a video for adding a video’s sake. Wistia’s test spanned several emails, and their 40.83% increase in click-through rate was only for one of their emails. ![]() And does that format make sense for your message? But you’ve got to make sure the video content you’re sending is content your subscribers are interested in. What’s the goal of your email? If you just want to increase engagement, video may help you. Show how your products or services work.You can decrease your unsubscribe rates with video by as much as 26%īut still, why do you want to include a video? The pros of embedded videos are the ability to:.Click-through rates increased almost 41% when Wistia included a video thumbnail in their email.Including the word “video” in your subject line can increase open rates up to 19%.And even just the idea of video is powerful: People want to watch videos, which gives video power. Yes, you can use videos in emails! And, there’s evidence that you should (at least sometimes) use video in email.Īccording to the State of Email Trends Report, only 34% of marketers are using video in email, but over 50% of those marketers say video has offered some or much improvement for their email performance. So let’s dive into the pros and cons, how to fake it, how to actually embed a real video in your email, and some examples you can take inspiration from. Email has so many things to consider that every question raises more questions. ![]() ![]() Which seems like the go-to answer for all things email. But can you actually put video in email? And should you? It depends. After all, video seems like a great way to up the subscriber experience. This question has come up a lot over the years, and we still hear it from time to time.
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